Questions
FAQ
Answers to what agents ask most before booking.
Booking & pricing
How much does real estate photography cost in the Twin Cities?
The most popular bundle starts at $285, with affordable add-ons from there: aerials, twilight, floor plans, virtual staging, video, and social clips.
Every service is priced openly on the Services & Pricing page, and the order form shows your full total, travel included, before you confirm anything. No quote request, and no waiting on a callback to find out what a listing will cost.
How fast is turnaround?
Photos are delivered within 24 hours of the shoot. Book in the morning and you can usually have the listing live the next day. The 7-Day Listing Blast runs on its own 48-hour schedule, since it is a full marketing package rather than a single gallery.
How far in advance should I book?
Two to three days is comfortable. Last minute is often fine too, so it is always worth asking: if there is an opening, it usually gets filled.
Live availability is in the agent portal, so any slot you can see is a slot you can take. For anything urgent, text or call, or reach out through the contact page.
How many photos will I get?
It depends on the property. The range runs from about 25 to 100 images, with a typical listing landing between 40 and 60.
Square footage drives most of it: a two-bedroom condo and a five-bedroom on acreage do not need the same coverage. You get what the property actually calls for, rather than a counted set padded out to hit a number.
What areas do you serve?
The whole Minneapolis–St. Paul metro. Edina, St. Louis Park, Minnetonka, Eden Prairie, Plymouth, Wayzata, Chanhassen, and Chaska to the west; Bloomington, Burnsville, Eagan, Apple Valley, Lakeville, and Prior Lake to the south; Maple Grove, Brooklyn Park, Blaine, Coon Rapids, and Anoka to the north; Roseville, Shoreview, Maplewood, Woodbury, White Bear Lake, and Stillwater to the east.
The full list of communities is on the About page. The first 20 miles carry no travel charge, and anywhere beyond that is quoted in the order form before you book.
Do you charge for travel?
Not within the first 20 miles, which covers most of the Minneapolis–St. Paul metro. Past that a per-mile rate applies, and the order form shows the exact travel figure as part of your total before you confirm anything. No trip charge ever appears for the first time on an invoice.
When and how do I pay?
Nothing is charged when you book, and no card is needed to reserve a time. After the shoot an itemised invoice appears under Invoices in your agent portal, listing every service and any travel on the job. Terms are due on receipt unless we have agreed otherwise in advance.
How do I book?
Sign in or create a free account, then place an order from the agent portal, where pricing and available times are shown before you confirm.
Shoot day
What happens if the weather is bad?
We reschedule, free. There is no rain fee and no rebooking charge. Minnesota weather is not something either of us controls, and a listing photographed under a flat grey sky costs you more than a two-day delay does.
Do I need to be there?
No. Most agents leave lockbox or code access and get their gallery that evening. If you would rather meet on site you are welcome to, and if the property is occupied it helps to let the sellers know roughly how long we will be there. Access notes go in the order form when you book.
What should be done before the shoot?
The shot list improves enormously with about twenty minutes of prep:
- Every light on, including lamps and under-cabinet lighting. Blinds open.
- Counters and bathroom surfaces cleared. Soap, sponges, toothbrushes, and mail put away.
- Cars out of the driveway and off the street in front of the house.
- Bins, hoses, and yard tools out of sight. Lawn mowed, walks cleared in winter.
- Pets and their bowls, beds, and crates tucked away.
- Personal photos and anything with a name or address on it removed.
What if the home is not ready when I arrive?
Small stuff gets handled. Minor tidying happens on the spot, and light object removal in post is included at no charge, within reason.
If a home is genuinely not ready, you get a text rather than a set of photos that undersell the listing. From there we reschedule, or you come meet me at the property. Having the agent on site is honestly the best outcome: you make the calls about what gets moved and how each room is presented, so nothing about the final gallery is a surprise.
What do I need to do to prepare to be on video?
Show up dressed and ready to be on camera. That is the whole ask.
The script is written for you and sent over ahead of time, so nothing on shoot day is a surprise and you have as long as you like to read it through. Scripts run short, usually one to three lines, and you appear in the finished reel one to three times.
Drone & aerials
Can you fly a drone at every property?
Not everywhere. Flights are FAA-certified and flown to Part 107 rules, and there are places those rules put off limits. The controlled airspace around MSP and the smaller metro fields is the usual reason, and some HOAs and private communities have their own restrictions on top of that.
Airspace is checked before shoot day, so this is rarely a surprise on arrival.
What if the aerials cannot be flown?
You are never charged for a flight that could not happen. Swap the aerial for another add-on of equal value instead: virtual twilight, virtual staging, a 2D–3D floor plan, or a speed tour. Just request the substitution and it goes on the same order at the same price.
MLS rules & licensing
What is the difference between real twilight and virtual twilight?
A dusk shoot is photographed on location during the golden window after sunset: real sky, real light spilling out of the windows, everything genuinely lit that evening. It takes a second trip and a cooperative forecast.
Virtual twilight converts a daytime exterior in post. It costs less, needs no second visit, and can be added to a shoot that has already happened.
One caveat worth knowing: a virtual twilight image is a digitally altered photo, so it has to be disclosed on the MLS. See the next two questions.
Do virtually staged photos have to be disclosed on NorthstarMLS?
Yes. Per the NorthstarMLS guidelines for virtual staging and AI-enhanced listing photos, any listing photo that has been virtually staged, AI-generated, or AI-enhanced should be identified as such, in the photo caption, on the photo itself, or in the agent or public remarks.
Two more rules matter just as much:
- For every room shown virtually staged or AI-enhanced, the listing should also include at least one unaltered image of that same room, showing its true condition.
- Alterations may only affect personal property, meaning furniture and other non-permanent items. The real estate itself, including walls, windows, ceilings, flooring, and room dimensions, cannot be changed. Virtual painting is acceptable with full disclosure, provided it hides no defects and creates no false expectation.
This applies to virtual staging, virtual twilight, and AI-enhanced images alike. NAR's Code of Ethics carries the same requirement, and MLS penalties for non-disclosure are not trivial. Over-disclosing carries no penalty at all, so when in doubt, label it.
Do you offer AI-free editing?
Yes, on every booking. There is a Request AI-free editing option in the order form at checkout: tick the box and your images are edited without generative AI. No package is excluded from it, and it costs nothing to choose.
It is offered because the choice belongs to the people it affects. Clients deserve to decide what happens to the pictures of their home, and agents deserve to be able to have that conversation with a seller rather than have it settled for them by a vendor. Transparency about AI in listing media is only going to matter more from here, and being straight about it now, with clients and with the public, is worth more than quietly making the call on someone else's behalf.
It is worth knowing how much AI is already in this pipeline industry-wide. The automated HDR services that merge bracketed exposures, and the one-click object removal tools used to take a bin or a car out of a frame, are generative AI: they invent pixels that were never in the original photograph. Most real estate photographers and media companies use them today, and usually nobody tells the agent, let alone the seller.
You do not know unless you ask. So ask your photographer, whoever you hire. It is a fair question and you are entitled to a straight answer.
Products that are AI by definition, such as Photo-to-AI-Video and virtual staging, are still exactly what their names say. Those get disclosed on the MLS as altered images, which is covered in the questions above.
Either way, the rule is the same: any image run through an AI program should be labeled, per the NorthstarMLS photo rules.
What are the NorthstarMLS photo rules?
Worth knowing before a listing goes live. From the NorthstarMLS photo rules:
- A photo must be uploaded within two business days of entering the listing, except for Lots and Land and properties listed as Under Construction.
- No promotional material in the frame: no broker, agent, or builder signs, no banners, no marketing of any kind.
- No people or pets in listing photos or videos, with an exception for lifestyle shots taken from an overhead view.
- Photos must not be digitally altered to the point that they no longer accurately reflect the property.
Every gallery delivered here arrives MLS-ready on these terms: no watermark, no logo, correctly sized, front exterior first. See also the NorthstarMLS guidance on listing photos.
Can I use the photos in my own marketing?
Yes. You get an unlimited license to use the images for the listing and for your own promotion: MLS, social, print, your website, your brokerage profile.
The license is yours and does not transfer. Sellers, builders, stagers, developers, and the next agent on the property are not covered by it. If any of them want the images, a buyout can be purchased and they get their own license. Ask and we will quote it.
Other work
Do you photograph commercial properties?
Yes. Architecture, interiors, and business photography, plus commercial video for brand and property work. Both are scoped per project rather than sold as a fixed package, since a restaurant, an office fit-out, and a warehouse are three different jobs.
Event coverage and headshot or branding portrait sessions for agents and teams are available as well. Send the details through the contact page and you will get a scope and a price back.
Ready to Book?
Pick your services and a time. Pricing and scheduling happen in the agent portal.
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